116
BEIJING – When the pandemic erupted and China halted the movement of people, real-estate agent Wang Shujuan saw an opportunity – give property seekers live-streamed sales videos of her latest homes direct to their phones.
Knowing she had to adapt, “Beauty Wang”, as she is known to her 73,000 followers, first took to selling houses on Douyin, China’s TikTok, in April 2020.
Now, amid a deepening real estate slowdown, Ms Wang, 39, is betting that live streaming will increasingly become the path to win over buyers.
“The property…