Home East AsiaLifestyle ‘America was futuristic once. Now all the crazy things are from Asia’: why the British are going wild for kawaii culture | Life and style

‘America was futuristic once. Now all the crazy things are from Asia’: why the British are going wild for kawaii culture | Life and style

by admin


From bubble tea and corn dogs to K-pop and plushies, Korean, Japanese, Taiwanese and Chinese brands have captured the pocket-money market

Sat 27 Jul 2024 08.00 EDT

Ayla and Edie, both aged 12, are hanging out in Westfield Stratford City, a shopping centre next to London’s former Olympic Park, on a Saturday afternoon. They first go to T4, a Taiwanese outlet that sells bubble tea – a sweet, multicoloured cold drink with chewy, or exploding, tapioca balls at the bottom. Ayla went for a rose tea; Edie for strawberry flavour. They cost £6 each….



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