Get Ready to See More Sports Direct Stores in M’sia as Frasers Group Asia Announces Expansion Across Southeast Asia!

During an official breakfast for local press and retail and property stakeholders at Sunway Resort Hotel in Kuala Lumpur, Frasers Group Asia shared plans for further growth in Malaysia during 2024, and the intention to expand within Southeast Asia, starting with Indonesia.

Frasers Group plc (“Frasers” or “the Group”) owns and operates Sports Direct and USC retail, with 34 stores across the peninsula and in east Malaysia, having recently opened the latest Sports Direct store at Aeon Tebrau, Johor.

Today, the Group announced the…