Korean cuisine and culture craze continue to sway South East Asia

Korean Cuisine Gains Popularity in Southeast Asia

Since it began sweeping the region from the turn of the century, the South Korean culture wave (‘hallyu’) has gained a mass following in South East Asia through its pop music (K-Pop), movies, television series (K-drama) and games. Hallyu has scaled further heights over the past two years basking in the success of the Korean film ‘Parasite’ at the 2019 Oscars and Korean pop music band BTS topping global billboard charts in 2020.

Owing to the country’s economic affluence, the…