Xiaohongshu helps Southeast Asia with tourism recovery post Covid-19

At 5 a.m., the air around Ijen volcano in eastern Java, Indonesia, is thick with bright yellow smoke. Undeterred, young Chinese tourists don gas masks and flock to the rim of the active volcano crater at sunrise, eager to capture the perfect photo. Steps away from a sheer drop into the turquoise volcanic lake, some whip out their phones to check XiaohongshuiXiaohongshuXiaohongshu, which translates to “little red book” in Chinese, is a lifestyle e-commerce and social media platform.READ MORE, a Chinese social media app, for…